The thunk-whumma-whumpa-whuppa sound of a tire puncturing and losing pressure at freeway speeds is unmistakable. However, if Goodyear has its way humanity might not have to endure the filthy, sweaty, swear-inducing process of swapping rubber on the shoulder of American roads ever again.

The Geneva Auto Show has been canceled, but that hasn’t stopped many of the companies due to present there from scheduling online alternatives to conventional press conferences. Today, Goodyear introduced its latest “stretch concept” tire, the ReCharge, which theoretically never needs replacing or even rotating because it can replace worn treads from the inside.

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