“German car-maker Audi is harnessing virtual reality (VR) and augmented reality (AR) to create a more engaging sales experience.

The company has been experimenting since the early days of VR’s resurgence to see how the technology can be used effectively. Meanwhile, the team in India has tinkered around a little more to devise a personalised touch-and-feel experience to car buying…”

Read More: https://www.thehindubusinessline.com/specials/auto-focus/audi-and-the-art-of-customising-cars-in-the-virtual-world/article29461178.ece