Kimbal Musk has a Silicon Valley-Style Plan to Feed America
“Musk recently opened a satellite to his upscale Kitchen restaurant inside Shelby Farms, a 4,500-acre park in the urban center of Memphis, Tennessee. He is currently testing a small takeout spot there, offering well-prepared, locally-grown meals for around $5—an antidote to fast food. He also made 300 nearby acres, formerly used to grow cotton, part of that deal, and is now transforming that land into an organic farm.
Kimbal Musk’s food philosophy —that “real food” should sustain not just the human body, but also the planet and the food producer—is actually very similar to the community garden or farmers’ market philosophy. Musk’s difference, promoted by him under The Kitchen brand, is that he wants to bring Silicon Valley scalability and innovation to the food system…”
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