Last weekend at ETHDenver – one of the conference circuit’s top gatherings of ethereum coders – decentralized internet alternatives were on display, including Ethereum Name Service (ENS), Unstoppable Domains and UniLogin.

Launched in 2017 and 2018, respectively, ENS and Unstoppable Domains are confronting the hierarchical nature of the internet stack and the Domain Name System (DNS) by building out a peer-to-peer (P2P) internet alternative. Meanwhile, UniLogin provides a portal to Web 3.0 projects such as ENS.

The current internet architecture is controlled by select bodies including non-profit groups, businesses, universities and world governments. Buying, naming and controlling a domain is dependent on the good will of hosting providers, said the teams.

Perhaps the best example of the perils of this dynamic is the controversial planned sale of the .org domain to a private equity firm.

Using the ethereum blockchain, this new crop of startups is helping developers get decentralized websites onto the internet without the approval of DNS authorities…”

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