“In only a decade, hiring, culture, workforce distribution, and customer preferences all will look dramatically different.
Some business trends go the way of Formica tables, as we learn in study after study (open office layouts, we’re looking at you). But others evolve as the world develops, and those trends are the ones that demand a complete work overhaul. Educator and author Josh Levine, who has spent the past 15 years helping companies grow culture-driven brands, has done the legwork to pinpoint the top 10 upcoming trends worth your attention.
1. Employees and customers will choose brands for their business practices as much as features and benefits.
2. Company culture will become a critical competitive advantage.
3. The chief culture officer will become much more common/visible.
“When employment ratings sites like Glassdoor and social media-powered employee opinions reveal the truth behind ‘what it’s like to work with us’ Web proclamations,” explains Levine, “for better or worse, every company’s inner workings will become visible to the world.”…”