“WWF, in partnership with BCG Digital Ventures, has announced a new blockchain platform to help people track how sustainable their food is.

The OpenSC uses cutting edge technology to track individual products from origin to consumer. The aim is to help businesses and consumers avoid illegal, environmentally damaging or unethical products.

The initiative enables businesses to track their products by adding a unique blockchain code at the product’s point of origin, for example fish or beef. Blockchain technology is a digital, tamper-proof record of information that is accessible to everyone, it can be used to track products as they move through the supply chain…”