“Panasonic recently partnered up with India’s Dentsu Aegis Network to create something really cool. Following in the footsteps of those glasses that “reverse” certain types of colorblindness, the company created a Panasonic G90 with a specially designed viewfinder lens that lets colorblind photographers see color.
The special camera was created for colorblind photographer Hizol Choudhary, and though it’s ultimately a marketing stunt based around an awareness initiative called #RighToColour, it’s exactly the kind of custom modification we would love to see make its way to the market in earnest…”
