#Most people say Paris, Cannes, or the Bordeaux area drive France’s economy. The French rust belt in the north of the country rarely comes to mind. But after decades of industrial decline fueled by globalization, automation, and the shift of the French economy to the service sector, the Hauts de France region decided to embark on a new economic journey. In 2012, region officials commissioned economist Jeremy Rifkin to architect its so-called Third Industrial Revolution plans.
Together with the local chamber of commerce, they released a master plan called Rev3 that provided guidelines to make the French rust belt one of the most connected, sustainable, and efficient economies in Europe by 2050. So far, Rev3 has mobilized youth, startups, associations, businesses, nonprofits and private initiatives, giving impetus to a grassroots movement that is rewriting the region’s future because of the following five objectives
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