An Ad Agency Now Has the World’s First AI Creative Director
“In 2015, creative planner Shun Matsuzaka of McCann Japan decided he wanted to test his personal theory that an artificial intelligence (AI) could serve as the creative director of a television commercial. He now knows whether or not he was right.
To bring his “creative genome project” to fruition, Matsuzaka and his McCann Millennials team broke down the structure of TV commercials into two halves: the creative brief and the ad elements. The creative brief includes the kind of brand, the target audience, the goal of the campaign, and the claim the ad should make. The elements of the ad include such things as celebrity, context, manner, music, tone, and key takeaways…”
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