Wuh!? Google teams up with H&M to make dresses based on your personal data

Wuh!? Google teams up with H&M to make dresses based on your personal data

“H&M Group’s digital fashion house, Ivyrevel, is working on a collaboration with Google called the “Data_Dress.” The project is based around an Android app that learns about a user and designs a personalized garment for them.

“We’re about to change the fashion industry by bringing the customer’s personality into the design process through data technology,” Aleksandar Subosic, co-founder of Ivyrevel, said in a press release…”

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